Jayme Lam

Vice President/Director, Marketing and Technology

I am an interactive creative developer that specializes in web, graphic and multimedia design. After studying architecture in Miami, I moved to New York to study industrial design at Pratt Institute. Upon graduation with my Bachelor’s degree, I was hired by Interbrand, an advertising agency, to create 3-dimensional prototypes for their environmental department. During that time, I focused on environmental design, product design and structural package designs. I also gained experience with computer visualization and presentation / interactive development for a variety of clients like Texaco, Heinz, Indigo Air and Proctor & Gamble.

After six years in the Big Apple, I returned to Miami to pursue my passion for interactive design. This led me to join PlanningGroup, Inc., where I had the opportunity to work with clients such as Citibank, Burger King, Joe’s Stone Crab Restaurant and MasterCard International.

With more than seventeen years of experience in the interactive industry under my belt, I decided to explore new avenues of expression as an entrepreneur. In 2003 I broke away from PlanningGroup and started 4th Reaction an Interactive Media Company. During the past twelve years I’ve had the pleasure of working with a large number of different companies, big and small. I always strive to improve myself, expand my knowledge base while finding ways to put my talents to work for my clients.

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